How do we solve the problem?

As a brand strategist, Gabriella Hanna identifies the brand’s definition to aligns the business owners’ core values.

After having a heart-to-heart conversation with the business owners, Gabriella Hanna understands and identifies the aspects that challenge them, the vision and values that they always wanted to achieve, and most importantly, Gabriella Hanna perceives the internal motivation of how does Crèmellzo means to them: how does the business has a significance to change their life and people around them.

The next following session begins with a strategy presentation deck from Gabriella Hanna: to answer and define the main question,

“How does Crèmellzo solves a problem in society? And how does it brings a difference? “

The session includes analyzing Crèmellzo’s potential and current capabilities, product differentiation, potential target market, problem-solution identification of aspects Crèmellzo can offer within Bandung demographic community, redefining the brand’s internal and external vision and mission, and breakdowning the target audience’s demographic and psychographic aspects.

One of the most essential aspects is examining the psychographics of the target audiences as their values, pain points, taste in consumption, and online behavior are essential pillars of how Crèmellzo will create their products and present themselves public and social media.

After the core strategy is set, we implement the blueprint. One of the ways is to use social media to showcase the brand’s capabilities of providing ready-stock products with high-quality ingredients with options of customizable cakes.

As a showcase to increase the audience’s engagement, we enhance ‘process of making’ video and interactive content with mainly Instagram reels, short videos, and IG interactive stories.

The behind-the-scenes showcase emphasizes how carefully chosen premium-healthy ingredients Crèmellzo are using, as we wanted to attract a target audience who values a better living while enjoying their favorite dessert that is healthy or sustainable.

Another strategy is to make an effective workflow within the team; we document the process of making while producing the cake. It makes the workflow runs effectively and possible to maintain an engaging content along with the cakery production.

Thus, creating simple-yet-influential content such as short videos, reels, and IG stories correlatively solves the second main problem Crèmellzo has, which is difficulties in creating engaging, consistent social media content.

Moreover, along with implementation, Gabriella Hanna and Crèmellzo consistently held weekly meetings to review, reflect, analyze, and plan the weekly strategy and content creation ideas to run and grow Crèmellzo radiantly in the right path and efficiently attracts the target audience.

The strategy our team have been implementing for couple of months results in significant growth within the brand, internally and externally.

Internally,

The owners are more confident, and growing in mindset of how to define Crèmellzo’s brand identity and how to emphasizes one’s brand’s strength. We utilize newest social media feature’s to create short-consistent content to enhance the product’s process of making. Also there is more balance between Crèmellzo’s cakery production and social media content creation.

Externally,

There is a significant increase in audience engagement, not only by sales but also by the interaction. One of the example is by creating interactive IG stories and surveys about the audience’s favorite flavors and recommendations.

Thus it creates a two-way conversation between the brand and audiences. Understanding the audience’s needs and desire can help the brand grow significantly as what we serve for the customer fulfill the their needs and desire. It also correlates with how Crèmellzo capabilities to solve the customer’s pain points, that includes:

How does Crèmellzo solved the problems in the community ?

• Ease difficulty in finding a ready-stock healthy and sustainable dessert in Bandung.

• Ease difficulty in finding a trustable and safe product to fulfill their and closest ones' need. For instance, one of the biggest segment of Crèmellzo’s customer is love-caring parents. They wanted to give the best for their kids but do not have enough time to fulfill their needs and find it difficult to find trustable products that is healthy, sustainable, and safe for kids.

• But as they discover Crèmellzo, their problem has been solved with discovering Crèmellzo’s authenticity in crafting products that is safe and consumable for your loved ones, including for children or elder people.